M&C Saatchi Sport & Entertainment announced as AOC’s agency of record for Tokyo 2020
12 March 2019
M&C Saatchi Sport & Entertainment (S&E) has joined the Olympic Family as the official creative communications agency for the Australian Olympic Committee’s Tokyo 2020 campaign.
The appointment will see S&E create the overarching communications platform and integrated campaign to inspire the nation in the lead-up to and throughout the Tokyo Games. This will include multi-channel assets across TV, out-of-home, print and online.
The partnership sees S&E become an official partner of both the Australian Olympic Committee and the Australian Olympic Team, meaning the agency will be entitled to use the official designations of the AOC.
Globally, S&E has established a reputation for its Olympic-associated work having delivered communications for Team USA and Coca-Cola at the London 2012 Olympic Games. Locally, the agency has created work for Olympic and Commonwealth Games partner brands including CommBank in 2012, Woolworths (2016/18) and Optus (2016/18).
AOC CEO Matt Carroll said S&E was approached based on the team’s proven track record of creating award-winning campaigns centred around the Olympics.
"We were most impressed by S&E’s global Olympic experience and we’re looking forward to sharing the journey to the 2020 games with Jamie and the team,” Carroll said.
Jamie Gilbert-Smith, Managing Director of S&E, said it is an honour to be selected to represent the Australian Olympic Team. "We are looking forward to working closely with the AOC to develop a campaign that all of Australia can be proud of," Gilbert-Smith said.
"The Olympic values and mission to make the world a better place through sport is an opportunity to positively impact all Australians and it’s one we intend to seize with both hands.”